Wednesday 26 November 2014

All my TV shows, FREE for everyone.

It’s no secret that making great TV shows about overland exploring is why I was put on this Earth. Well, at least I think so.

This month I posted a video about a really great 4x4, that had lots of accessories attached to it. It was built as an example of what can be done by this company. But once the video was put up on YouTube, they weren’t happy. They felt it was a negative reflection on them that the vehicle was now so seriously overweight and that its C of G was so high, it was unpleasant and unsafe to drive.

From my point of view, there are two ways of looking at it.

Firstly, the vehicle is a showcase of what can be done. “Look at us. We can do a lot of really cool stuff.” In truth, the equipment was not designed all to be fitted to the same vehicle. There is no surprise that it’s so heavy. As a showcase, it looks stunning, but the beauty is skin deep.
The other way of looking at it is, if an experienced accessory maker does that for themselves, then why wouldn’t they do it for a customer? And they wouldn’t. They know that it is overweight. Hence their valid concern that it could be construed the wrong way.

This begs the question, should they have done it at all? Surely it would have been better to build the ‘perfect’ vehicle, and get everything right. In this example, they lost site of the package in an effort to show off its bits, and it sends mixed messages. It is actually an excellent example of how too much gear can ruin a vehicle. And this is the message I was trying to get across in the video.

I acquiesced and removed the video and replaced it with my comments about the vehicle’s weight issues removed. I did this because it was paid advertorial. I am ashamed to announce that it is the very first time in over 200 4x4 videos and TV shows that I have done this.

I commented about the weight because weight issues are important when designing an overland truck. And I wanted to share my experiences. Because that’s what I do. But in this case, I couldn’t.

My shows have to be financed. They are not overly expensive to produce because I do most of the work myself, but they are not cheap either, largely because of the distance required to shoot them.

Since I made my first series in 2005, motor and accessory manufacturers have sponsored my shows. But, as an unbreakable rule, I will not have my work ‘passed’ before it goes on air. As a result, I have struggled to find backers and been blacklisted my more than two motor manufacturers because they were truly put out by a negative comment. These include Land Rover the first Discovery-2 and its appalling traction-control that digs great holes in the ground to get grip. And the Ford Ranger V6 auto of 2006, which remains the worst 4x4 I’ve ever driven. These scars take a long time to heal, even though in both cases I have reviewed their later models without any significant criticism because they no longer deserved it.

As a result, it has become more and more difficult to get sponsorship. This is despite my audience growing like never before, due largely to my YouTube channel. In July this year, it was averaging 1,2 million views a year. Not high in a global sense, but exceptional when it comes to niche interest videos. Today, the average exceeds 2,1 million views a year – that’s 6000 a day. The growth is phenomenal. This is part because I’m now attached to a top multi-channel network to promote the shows, and the regular stream of videos I’ve been creating.

This growth begs a question. If I uploaded all my shows (an additional 76 full-length episodes), not currently on YouTube, what would happen? YouTube ad revenue is so small that it doesn’t really count. It would just about pay to insure my 4x4. But there are two other significant outcomes that may results.

The channel gets so big that manufacturers come to me and ask me (not visa-versa) to use their vehicles. And then I can set the terms. The secondly is Patreon.

Crowd funding is now commonplace and known as much for its failures as its spectacular successes. Patreon is a crowd funding system that will permit me to release all my previous work for all to see – for free – and leverage a small amount from the most eager viewers. This will enable me to produce more, better, and more exciting videos.

We released our Patreon campaign last Monday at 5pm. By 6pm the nest day we had achieved our first modest goal of $100 per video. This means that another 26 shows will be released on YouTube over the next six or so months. The amazing thing is, this cost so far is being shared by only 29 people as many have chosen to pay way more than $1 for a video. They are evidence of the magic of this system in that they have decided the value of the content for themselves. Also, the beauty is that even those who don’t want to pony up anything, still get to see the shows.

Our next goal is $500 dollars. Then it goes from $1000 and the way up to $12000. To find out what is promised when that milestone is reached, you will have to click here.

So, if you enjoy the 4x4 shows I produce, please get involved, even in the smallest way. Every contribution, no matter how small, makes a world of difference.

Or watch the video to find out more:



Wednesday 20 August 2014

I'm ditching my hi-lift for a better idea

Hi-lift jack versus air-jack.

During shooting of 4WD-season-4 I visited my old pal John Rich at Stoney Ridge to drive the new Isuzu and to get it stuck. This was successful, although I have to admit, the Isuzu put up a struggle. In John’s riverbed, finally we managed to bog it down to the belly. The plan was to demonstrate the use of an air-jack. Takla makes the best one I’ve seen, and they asked me to “Give it a meaningful test”. So I decided that I should give it the ultimate test – to see if it could, practically speaking, replace the Hi-lift jack.


 Why replace the hi-lift?
The hi-lift can be a nasty thing. It’s heavy. Weight is one thing that all overlanders have to (or should) worry about. So often the hi-lift is attached to the vehicle in inappropriate places: the roof rack is high up and bad for C of G. On the bull-bar is extremely dangerous. On the tailgate standing up is probably the best. Another alternative is to dismantle it and have the mechanism in the vehicle with just the shaft on the roof-rack. This is probably the best, as the mechanism doesn’t get dirty and much of the weight is lower down.
In use it’s dangerous, and even experienced users handle it with great respect. It can kick up, and smash teeth and faces. It can jamb at the most inopportune moment, only then to kick up. Once up, the vehicle is extremely unstable. A single person using it to get a vehicle free must be oh so very careful that the vehicle doesn’t fall at the wrong moment. However, it can get a vehicle out of a very gooey mess, very effectively and is a lifesaver. When nothing else works, call on the hi-lift. It is just the job.
So the question is, can an air-jack be called upon in equally difficult situations? This was my quest, to see if it could.
On the surface, and air jack does not need a jacking plate and even in the softest ground does not sink in at all. So I don’t need to carry a heavy and bulky jacking plate. It can drop to approximately the height of a hi-lift, albeit with a larger surface area. So more preparation is required of the ground with an air-jack. But, add a jacking plate, and the two are about equal.
The Isuzu had sunk up to its belly, so there was a vacuum formed underneath. In this situation, a winch would have to work very hard indeed, where a lift would be required. It seemed an adequate test. John has been using an air jack in preference to a hi-lift for years, and he is one of the few people I know who recovers a vehicle almost on a daily basis, running advance recovery courses as he does. And he ditched his hi-lift some time ago.
The recovery was not only a success but proved to me that an air-jack is like a hi-lift in that it needs knowhow and experience to get the most out of it. But it is safer (can’t kick anyone and has a safety valve), more stable, is as easy to make fine adjustments (the Takla version is, with its valve system) and better at lifting a vehicle. Yes, better.
Better
It’s better because one does not need to make any modifications to the vehicle to use an air-jack on the front, sides or back. With a hi-lift, the vehicle has to be modified with bumpers or rock-sliders, both very heavy items. It needs far less physical effort to use. And it can easily and more safely be used by a single operator.
On the downside
An air-jack cannot be used as an emergency winch. But, actually, neither can a hi-lift. It can in theory, but not in practice. It requires rope with zero stretch to winch a vehicle at about twenty-feet-per-day. The procedure is painfully slow, in short steps, almost all of which is used to take up slack and stretch. And who carries that much plasma rope in their kit, who doesn’t already have a winch?
The air-jack is easier to stow, and can be strapped to a spare wheel on the rack on the back. It’s lighter and is not prone to sticking. It can be damaged by rolling over onto a spike, but the good ones come with a repair kit.
All in all, looking at this closely and with the experience at John’s, I have concluded that there is only one significant (if you can call it that) advantage the hi-lift has over the air jack, and that is that it doesn’t look as macho. And I propose that it is for this reason why most overlanders will not swap their hi-lifts for this ugly, oversized air-spring.

Wednesday 18 June 2014

Why is there so much crap on TV?

Since being in the UK, I’ve had the opportunity to see how the TV commissioning game works. And it’s not a pretty sight. During this time I have come to understand (I think) why the standard of TV, in particular non-fiction programming, is so poor.

The way to get a new author’s novel past the front desk and into the hands of someone who might recognize it as a possible best-seller is the same as it is with TV shows. It is not an urban legend that Harry Potter author JK Rowling plied publisher after publisher to get seen, being handed rejection after rejection. It was because the system did not allow great ideas to filter up to top management because those on the front line were the lowly privates, not the officers. I imagine thousands of great works never published because of this inept system. Because new authors can now easily self-publish, it has changed the way publishers find new authors. They look for the best sellers, monitor trends, and then when the time is right, offer the biggest authors publishing contacts. They take the risk out of publishing new authors because their ‘new’ author is already selling. In some cases they make the authors world famous, and in others, kill their work by unfair contracts. But the authors who get no such offers, they can still publish their work and attract followers, and make a good living out of writing.

The TV commissioning system is very similar.

I have a new idea. It’s called The Vanishing Act. I think it’s the best TV idea I’ve ever had. With some research amongst my peers, it’s been met with universal excitement. Not expensive to produce, it has huge series potential, and will appeal to a wide, middle-class audience and has extraordinary visual appeal. It ticks all the important boxes, so a network should get excited too. Not likely. The trouble is, it doesn’t appeal to most twenty-something girls, And that is who has to approve the idea for it to be taken any further. Without getting past them, it’s a non-starter.

On the front line of most new program commissioning systems are twenty-something girls. What appeals to twenty-something girls? Not a trans-Africa expedition, or a trek across the Simpson Desert. And not The Vanishing Act. If by chance it does get a second look, then a team of slightly older, but not much more sensible young people get to give it the thumbs-up or down.

The result of this system are programs with gutter trash themes of domestic violence and illicit sex, incest, bank repossession teams, clearing out storage containers (which I should add, is scripted with actors), makeup, cool sweaty men driving cranes and shouting Yee-haa when they successfully move a log, teenage pregnancy and so on. Despite the claims made on the commissioning pages of networks like Sky and Ch4, the system fails to produce quality shows that fill the wide needs of a wide audience. Instead it fills the needs of the lowest common denominator of intelligence in the viewing public. Intelligent people have to hope for something they like on BBC-4, or go to bed and read a book.

The end is in sight for regular, terrestrial TV.

It’s again the Internet we have to thank. I’m cancelling my Sky subscription when the one-year contact ends, because everything I want to watch is free-to-air. I look out for BBC documentaries, which are of a very high standard. They rejected The Vanishing Act too, but for a reasonable reason. They liked the idea but felt it was too close to something they have in the pipeline. I must accept this at face value. But Channel-4’s response was typical of the system. They said it was too “Straight’ and that they wanted more ideas like “The Undateables”, a series dedicated to unfortunate people who are so ugly or deformed that nobody could ever possibly want to date them.

To get on the first ladder to a commission, the idea must firstly have a title that resembles a Hollywood movie, it must feature a TV or Hollywood Star and ideally needs to have some degenerative disease as a theme.

The solution.

Stop paying monthly bills for TV you don’t watch and instead back independent film producers making things you want to watch. Back crowd-funding projects like those that appear on Kickstarter. Subscribe to websites with shows you like such as 4xoverland.com.

Andrew


picture: scene from The Vanishing Act.


Monday 26 May 2014

Arizona in the summer

The overland expo, run near Flagstaff, Arizona, was an eye-opener for me. It is not an expo, in the traditional sense. It is an event. Aviation enthusiasts, especially private flyers and those who have dabbled in home-built aircraft, will know of Oshkosh. The EAA (Experimental Aircraft Association) yearly gathering at Oshkosh. Wisconsin has been described by some of the world’s best-loved aviation writers as, The greatest event in all of aviation. It is where lovers of airplanes, builders of airplanes and flyers come and meet and greet like-minded people. Mostly, they come and see what everyone else is doing with their airplanes. Overland Expo is the overlander’s Oshkosh.

I was struck by the huge range of vehicles and the diversity of accessories on display. Gladly, for me anyway, the show did not showcase much off the vast array of tires, suspension lifts and gear aimed at what I regard as the red-neck approach to 4x4: who’s got the biggest adrenaline-inducing V8, the most axle articulation and who can shout Yee-Haa the loudest? It is mainly for the 4x4 enthusiast who’s primary aspiration is to go overland. Just like me.

Only a helicopter shot would be able to adequately provide an idea of the size of the event. There was an entire dry lake bed (Lake Mormon) on which to camp.  And there were thousands of roof-tents and trailers attached to every 4x4 type you can imagine. But one thing was missing – not a single Toyota Land Cruiser 70-series of any type. I always get a homely feeling when I see one, so I spent the week a little home-sick.

While there were most 4x4 makers on Earth represented in one way or another, amazingly, I saw three Steyr Puch Pinzgauers. The motorcycles section was vast, with a huge array of kit and accessories on display or for sale. The only manufacturer that made any effort at all was Land Rover. A local franchise was involved with a selection of new Range Rovers, Range Rover Sports, LR4s and Evoques giving rides over what looked like a typical, easy-going marketing track. And some North American Land Rovers groups were involved with teaching subjects such as winching, recovery, trailing and overland. It’s the love of their marquee that makes Land Rover in many ways unique in motoring. You can say what you like about Land Rovers, no one can touch them for the owners and their spirit of togetherness. It’s something to be admired.

As for me, my two seminars on Telling Great Stories with Video, and the presentation TV shows, Solo Across the Kalahari were so well received, that I am busy creating a on-line and face to face teaching product. And I have been asked to present the class at a more formal situation in North America and Canada. I must say, I did enjoy presenting and the great interaction with the students, and look forward to more of it.

But perhaps the biggest revelation of all was, that in parts of the US, overlanding is unbelievably free and accessible. Unlike most countries in Europe and Africa, wild camping is not only legal but encouraged, and safe. In parts of Arizona, and many other states, maps are available detailing rough tracks heading into the wilderness. They are marked with GPS points and keys indication were wild camping is permitted. I had never imagined I would want to return to the US for an overland expedition.

And to my new American friends; Kris, Cameron, Jeremy and Robert. (You know who you are) Thank you for your kindness.


Andrew






Friday 7 March 2014

What’s England really like – to a hybrid South African? Part-1.

Hybrid South African? That’s me. Born in the UK, lived so much of my life in South Africa that by emotional osmosis I became a South African. But when the country of my children’s birth made their future too uncertain to bear, I moved back to the land of my nativity so that they hopefully can enjoy a more promising life.

My true citizenship has been further diluted by my parents. My mother is from Australia, born in Sydney of pure Australian farming stock. Her father was a cavalry office at Gallipoli in the Great War. She’s a true, blue Aussie if ever there was one. And my dear Dad is from Napier New Zealand, with origins that can be traced unbroken to the Burghers of Calais. My great (X27) grandfather was immortalized by Auguste Rodin on the banks of the Thames in 1889. (http://en.wikipedia.org/wiki/The_Burghers_of_Calais) So I’m a bit mixed up.

So, back to the subject at hand. How is England? I have to stand back to get perspective. I was very lucky. When I was 12 my Dad took be bush bashing through the Kalahari, and my love of the bush stayed so firmly in place, it directed the course of the rest of my life.

So apart from missing the nearness of the bush, how has England been treating me?

England works. Take the NHS. Erin (my daughter) had an appendicitis. To the hospital, ambulance, bed, operations, convalesce and back home in four days. Cost £nil.00.  The food in the shops. Excellent quality, better than I’m used to, about the same price. What do I miss most? The Checker’s bakery. Lovely crisp rolls. I have not found a good baker yet. Cheap petrol. I didn’t think I had it, but topping a tank is very expensive – about R23.00 a liter when converted. Regular use of trains are new to me. They are clean, fast and mostly on time. In SA, public transport was not a viable option for us, but now it is. But expensive. One-way from my home in Lincolnshire (Eastern middle bit of England) to the western middle bit near Birmingham costs £50.00 That’s R900 in play money. I can fly return Cape Town to Gauteng for close to that. Return to London costs £34 off-peak weekday. People here spend a high portion of their salaries getting to and from work. More than they do on their bonds or rent.

Power blackouts. Yes, we have them to. But there is a difference. We had one a few months back. Twenty minutes later the phone rang. It was the power company. A near-sighted farmer had backed his hay bailer onto a power line and cut off the village. The company promised we would have power within an hour. It took 20 minutes.  My power bill is less than a quarter of what it was in SA – and people here complain it’s expensive. They threatened a price hike and there was furor in the commons. Democracy works quite well here it seems.

Schooling is free. But is it any good? Free is good. When Erin was interviewed for school their reaction was a surprise. Having seen her body of film work they suggested that going back to high school would be a waste of time. They enrolled her into a college to do media and arts.  She will end up with better diplomas, faster and have contact with professionals in the media business by the time she would have completed matric. It amazed us on how the system works for the good of the children’s wellbeing. In South Africa, Erin was forced to repeat a year because, even though she got a 65% average, her Afrikaans was 38%. She was forced to waste a year and the Cape Province Ed department was totally to blame. What a breath of fresh air.

Life is comfortable. Maybe a bit too comfortable. There are no local political agendas that needs worrying over. Russia is far more worrying. But I still have a deep concern that Zuma gets to stay another five years to continue his rampage of destruction. And while I am far away and safe, I still feel for what is happening in the country that I still think of as home.

More next week.


The pretty town of Stamford on a frosty winter morning

The Burghers of Calais in London




Friday 28 February 2014

A gloomy time in South Africa’s 4x4 accessory industry is coming to an end – so it seems.

2013 was a turbulent time for the 4x4 accessory industry. Lionel and Annalie Lewis lost the sole agency to import TJM products into SA. I imagine it was a shocker for LA Sport, but I am sure they will survive. The new agents for TJM and XJS suspension is called TJM-Africa, and their headquarters is the former LA Sport store in Menlyn.

4x4-MegaWorld hasn’t been in the news much– and that alone is probably good news. Their stores are broadening their appeal as they stock more and more camping equipment to supplement their well-known brands like ARB and OME. The drop in the rand value has no doubt put their foundation products, which are imported, under huge pressure as prices have been forced to rise.

Ezi-Awn have launched several new products including a range of roof-racks. And their roof tents and awnings are as popular as ever.

Alu-Cab is as busy as always. It must surely be one of the busiest workshops in the country. And while they turn out canopies and vehicles like a Pezz-dispenser, they still manage to create some new products – like their new awning. I have not seen it up close yet.

But probably the best news of all is that one of the foundation companies in this industry, 4x4 African Outback – Big Country, has reopened its doors. They closed shop after a strike that threatened the business, and everyone, including the owners, lost their jobs. This was no doubt thanks to the unions, who care much more about personal power than people. It was this kind of thinking that destroyed so many industries in the UK through the ‘70s and ‘80s. But they are back! Their ‘under-construction’ website has their details. http://www.bigcountry.co.za/

As for 2014, the industry is talking positive, and that it’s looking good. A welcome upturn is under way. And South African companies are getting better and better at getting their products overseas. For example, Front Runner, National Luna and Ezi-Awn are well represented at the Outdoor Expos in the UK.

There was a new SA 4x4 TV show, called That 4x4 Show. I heard little about it, and that’s good. Because if people really hate something, they generally talk about it. It sounds like it was a success.  And I've always believed, competition is good. I am back with a full TV series in 2014, broadcasts beginning in late October. It will be shot in South Africa, Namibia, Swaziland, Scotland, UK and Arizona USA.

I'll be in the country from shooting most of April and part of May, and then again in June and July. If you have a 4x4 product that you would like to feature on my show - don't be shy. I'm interested!

Best as always


Andrew




Photos show my cruiser on display at TJM's new headquarters in Menlyn, Pretoria East.  I am seriously looking forward to a warm sun on my back - and hearing my Cruiser rumble again.